Playing on its mind would be its patchy record in China where, much like India, McDonald's and Yum! Brands entered much earlier than Burger King. Given that Burger King Worldwide depends primarily on a franchise model, it will have the task of finding one to make up for lost time.
The Miami-based burger chain, the third-largest in the US after McDonald's and Wendy's, is said to be talking to private equity player Everstone Capital for setting up base in India. One of the earliest entrants in the quick-service restaurant business, the largest burger chain in the world has widened its network in Tier-I and -II cities in the last two decades.īut after all these years of virtually a free run in the burger space, McDonald's will have to contend with competition from the second-largest burger chain worldwide and a rival - Burger King. If there is one brand that has defined the fast-food culture in India, it is McDonald's. According to retail industry sources, while McDonald's worldwide is regarded as an entry-level brand with affordable price-points and a focus on the mass market, Burger King is seen as a mid-market brand, say Viveat Susan Pinto & Sayantani Kar.
